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First Gen Corporation (First Gen) is a leading independent power producer in the Philippines that primarily utilizes clean and indigenous fuels such as natural gas, geothermal energy from steam, hydro-electric, wind, and solar power. The company has 3,489 MW of installed capacity in its portfolio, powering 21.4% of the country’s gross generation.

First Gen is a natural gas pioneer and owns four out of the five natural gas-fired power plants in the country. These are the 1500-MW Sta. Rita and San Lorenzo plants, the 97-MW Avion and the 414-MW San Gabriel power plant. Avion will be the first power plant in the Philippines to run on aero-derivative gas turbines while the San Gabriel plant is expected to be the most efficient natural gas-fired plant in Southeast Asia. First Gen also has the largest portfolio of power plants that use clean, renewable and indigenous fuels. The plants are present in all three grids of the Philippines, and can serve the baseload, mid-merit and peaking market segments.

“Going forward, we continue to keep our eye on remaining relevant, effective, pioneering, and smart about the choices we make in moving towards a decarbonized world… First Gen continues to care about the world we live in, and we will continue to dare to make positive contributions.” 
– President and Chief Operating Officer, Francis Giles B. Puno

First Gen Corporation

1. Customer Journey Mapping &amp; Experience Design

<ul>
	<li>Develop, update, and optimize customer journey maps across major touchpoints (lead generation, onboarding, billing, service requests, renewals, and digital interactions).</li>
	<li>Identify friction points, service gaps, and opportunities to improve customer experience using data and customer insights.</li>
	<li>Collaborate with Sales, Operations, Billing, Digital, and Marketing teams to implement journey improvements.</li>
	<li>Ensure consistency of experience and alignment with service standards and the company’s brand promise.</li>
</ul>

2. Customer Satisfaction &amp; Retention Monitoring

<ul>
	<li>Track and analyze customer satisfaction metrics (NPS, CSAT, CES), complaint trends, and service turnaround time.</li>
	<li>Monitor churn and retention rates and support the development of retention programs.</li>
	<li>Conduct customer interviews, surveys, and other feedback activities to understand expectations and pain points.</li>
	<li>Work with business units to strengthen customer engagement at high-impact moments of the journey.</li>
</ul>

3. Customer Feedback Mechanisms

<ul>
	<li>Design and execute customer feedback systems (surveys, VOC channels, digital feedback tools, post-interaction evaluations).</li>
	<li>Ensure regular and systematic collection of customer input across touchpoints.</li>
	<li>Maintain a structured approach to capturing, organizing, and analyzing customer feedback.</li>
</ul>

4. CX Data Analytics &amp; Insight Generation

<ul>
	<li>Analyze customer experience data to create actionable dashboards and reports.</li>
	<li>Connect CX performance to key business outcomes such as win rate, contract renewal probability, and overall retention.</li>
	<li>Translate insights into recommendations for journey improvements or internal process enhancements.</li>
	<li>Present findings and customer insights to management and cross-functional teams.</li>
</ul>

5. Cross-Functional Collaboration &amp; Input to Marketing

<ul>
	<li>Partner with Sales and Marketing to provide customer insights that shape communication plans, engagement activities, and customer education.</li>
	<li>Support digital and product teams with customer data and journey-related insights.</li>
	<li>Serve as an advocate for customer-centric thinking across the organization.</li>
</ul>

Qualifications

<ul>
	<li>Bachelor’s degree in Marketing, Business, Communications, or related field.</li>
	<li>Minimum 4 years of experience in Customer Experience, Marketing, or related roles; experience in utilities, energy, or service industries is an advantage.</li>
	<li>Strong analytical and problem-solving skills; ability to turn data into insight and execution plans.</li>
	<li>Experience in customer journey mapping, CX tools, or marketing automation is a plus.</li>
	<li>Excellent communication, coordination, and stakeholder management skills.</li>
	<li>Customer-centric mindset with the ability to balance business and customer needs.</li>
</ul>

Key Competencies

<ul>
	<li>Customer Experience Strategy</li>
	<li>Journey Mapping &amp; Process Improvement</li>
	<li>Customer Analytics &amp; Insight Generation</li>
	<li>Marketing Planning &amp; Execution</li>
	<li>Stakeholder Collaboration</li>
	<li>Project Management</li>
	<li>Communication &amp; Presentation Skills</li>
	<li>Adaptability in fast-growing markets</li>
</ul>

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Sr. Customer Experience Officer