NexGen is Singapore's premier AI-driven omnichannel marketing company with a simple mission: Marketing powered by AI, Built for ROI. We combine cutting-edge artificial intelligence with proven marketing strategies to deliver measurable results for businesses of all sizes.

Our team of AI specialists and marketing experts work together to create solutions that automate tedious tasks, engage customers 24/7, and provide actionable insights from your data. We believe in intelligent marketing for measurable growth, not vanity metrics.

We've had the privilege of working with amazing brands across industries.

NexGen Concepts Pte Ltd

Key Responsibilities

 

1. Digital Marketing (Primary Focus)

<ul>
	<li>Plan, execute, and optimise digital advertising campaigns across platforms such as Facebook, Instagram, TikTok, Google Search, PMax, YouTube, and Xiaohongshu.</li>
	<li>Manage social media content calendars including copywriting, scheduling, and community engagement.</li>
	<li>Conduct monthly performance reporting, highlighting insights, optimisation opportunities, and recommendations.</li>
	<li>Oversee SEO and SEM initiatives, including keyword research and competitor analysis.</li>
	<li>Support website updates, landing page creation, and user experience optimisation.</li>
	<li>Develop and deploy email marketing and automation workflows.</li>
	<li>Collaborate with designers and videographers to produce compelling digital content.</li>
	<li>Track and report on KPIs such as CTR, CPC, CPM, conversions, and ROI.</li>
</ul>

 

2. AI-Driven Productivity &amp; Innovation

<ul>
	<li>Use AI tools (e.g., ChatGPT, content generators, scheduling automations, simple AI workflows) to enhance productivity, streamline processes, and improve campaign output.</li>
	<li>Apply AI to support tasks such as copy generation, content ideation, keyword suggestions, data interpretation, and workflow automation.</li>
	<li>Continuously explore and recommend new AI platforms or features that can support marketing, reporting, and operational efficiency.</li>
	<li>Contribute to building a culture of digital innovation, sharing AI tips and best practices with the team.</li>
</ul>

 

3. Traditional Marketing (Secondary Scope)

<ul>
	<li>Assist with production of print collateral such as brochures, posters, in-store visuals, and catalogues.</li>
	<li>Support brand campaigns across out-of-home platforms.</li>
	<li>Coordinate with external vendors for traditional media production and printing.</li>
</ul>

 

4. Events &amp; Activation Support (As Needed)

<ul>
	<li>Assist with planning and execution of pop-ups, roadshows, media events, influencer engagements, and store activations.</li>
	<li>Provide pre-event and post-event marketing support including publicity and social coverage.</li>
	<li>Manage logistical elements such as venue liaison, run-downs, and collateral preparation.</li>
</ul>

 

5. Market Research &amp; Strategy

<ul>
	<li>Conduct market research to identify consumer trends, competitor behaviour, and strategic opportunities.</li>
	<li>Support the development of integrated campaign strategies.</li>
</ul>

 

6. Cross-functional Collaboration

<ul>
	<li>Work closely with design, sales, project management, and external agencies to deliver cohesive campaigns.</li>
	<li>Engage with clients (where relevant) to gather briefs, present ideas, and provide campaign updates.</li>
</ul>

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Senior Marketing Executive