Marketing Officer  

Key Roles

Brand Development

• Develop and execute brand strategies to position the company’s product as desirable, top-of-mind real estate options.
• Conduct market research to understand target audience preferences, competitors, and market trends, using insights to refine brand strategies.
• Collaborate with design and content teams to create impactful marketing collateral, including social media content, websites, and advertisements.

Events Management

• Create event marketing plans that maximize exposure and lead generation.
• Plan, implement, and monitor marketing events such as property launches, open houses, sales caravan, and other client engagement events to attract potential buyers.
• Ensure seamless coordination of all event aspects, adhering to timelines and budgets.

Leadership

• Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and excellence.
• Set clear objectives and KPIs for team members, ensuring alignment with the overall marketing strategy.
• Provide ongoing coaching and development opportunities for team members to enhance their skills and career growth.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience as Marketing Officer, preferably within the real estate industry
• Master’s in marketing or related program is preferred but not required
• Skills certifications in digital marketing, CRM, etc. are preferred but not required
• Strong analytical and critical thinking skills
• Proficient in project management and digital marketing skills
• Excellent communication skills
• Leadership skills
• Creative, innovative, and adaptable