Marketing Technology Manager  

Marketing Technology Manager (MarTech Manager

Responsibilities:

• Identify and evaluate new marketing technologies to enhance team performance and improve ROI
• Serve as super-user and product evangelist for the CRM tool and a variety of other digital tools
• Collaborate with cross-functional teams to ensure seamless integration of marketing technologies
• Manage and maintain marketing technology platforms and systems, including CRM, marketing automation, and analytics tools
• Analyze and report on marketing data to provide insights and recommendations for continuous improvement
• Set standards for campaign analytics and monitoring the activities of the marketing team
• Lead training sessions for team members on new and existing marketing technologies and tools
• Translate the marketing requirements to a technology implementation
• Creating default campaigns and coaching the marketing teams
• Work closely with the IT team and developers
• Main contact for marketing tool suppliers
• Stay up-to-date with the latest marketing technology trends and best practices, and apply them to improve team efficiency and effectivenes

Requirements:

• Undergraduate degree in Computer Science and a graduate degree in Marketing or Business. Alternatively an agency background or working for a CRM solution provider
• A general expertise with a wide variety of marketing software, including CRM platforms, marketing automation platforms, Communication tools (email, SMS, IVR), analytics tools and CMS
• Experience with Xtreme Push is a plus
• Strong understanding of data analytics
• Proven track record in project management
• Experience with lead nurturing and scoring
• Ability to gather the business requirements to justify a particular piece of marketing software
• Familiarity with web development technologies
• Working smoothly under pressure, with communication that should be equally effective with IT, marketing, and management
• Experience in managing vendor relationships
• The ability to multitask and adhere to deadlines
• Fluency in English is required

• Undergraduate degree in computer science and a graduate degree in marketing or business. Alternatively an agency background or working for a CRM solution provider
• A general expertise with a wide variety of marketing software, including CRM platforms, marketing automation platforms, Communication tools (email, SMS, IVR), analytics tools and CMS
• Experience with Xtreme Push is a plus
• Strong understanding of data analytics
• Proven track record in project management
• Experience with lead nurturing and scoring
• Ability to gather the business requirements to justify a particular piece of marketing software
• Familiarity with web development technologies
• Working smoothly under pressure, with communication that should be equally effective with IT, marketing, and management
• Experience in managing vendor relationships
• The ability to multitask and adhere to deadlines
• Fluency in English is required