Email Marketing Specialist  

Primary Responsibilities

• Create and manage email campaign calendars. Set up email campaigns, monitor and schedule email sends, compile and create insightful email reporting.
• Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements.
• Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).
• Build the workflow and structure for automated email campaign drips with the use of Marketing Automation Platforms.
• Execute marketing activities ranging from website publishing and maintenance, updating customer databases, updating website and landing pages, and management of content repositories.
• Perform operational execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
• Work with team leads and cross function team to improve email campaign performances and marketing operations related workflows and processes.
• Daily processing of ad hoc operational requests based on specific workflows.
• Supporting other workflow processes related to requests for data, information, and insights.

What do you need to succeed?

• 2 - 5 years of relevant work experience or education in fields of Marketing, Information Technology, Engineering or related.
• Strong communication skills to collaborate with cross-function team and to liaise with international clients.
• Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.) is a strong advantage.
• Detailed-oriented, methodical and prefers a structured way of getting things done.
• Strong problem-solving attitude with meticulous attention to detail and able to consistently meet deadlines.
• Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.
• Strong interest in researching and learning new skills and digital systems.
• Proficiency in Windows, Microsoft Office Suite; comfortable working in Excel.
• Must be willing to work twice a week in Pasig City, Philippines on a night shift schedule from 8pm to 5am PST.